If you have a business LinkedIn profile but aren’t sure how to manage it as a high-performing, the tips below will give you guidance about dos and don’ts for businesses to run it wisely.
DOS
1. Treat a company page as a pamphlet
Think of your business LinkedIn profile as a professional pamphlet, when you’re launching it to your audience. To convey a clear message, provide data and graphics in a well-organized manner as it usually appears in the pamphlets. Here are tips on how to master it:
- Think of the audience first:
who is your target audience? New customers, or business partners? After establishing that, work on content, because what you put into the profile should appeal to them and their interests the most.
- Attractive visuals:
visually engaging content is what people are looking for these days. People will quickly abandon your page if there is no imagery or if the photographs are of poor quality. Use mixed content whenever possible. It allows you to highlight your company’s capabilities while also appealing to a wider audience.
- An enticing headline:
the headline is one of the first things people see when they visit your profile, so make it good. When writing a headline, keep your audience in mind as well as the substance of your page to motivate readers to continue reading your profile.
- Bring the value up:
that’s awesome that your business got a LinkedIn profile, but what do you offer to your audience? You must explain how you can add value to people’s lives and make them desire your products or services.
2. Display a detailed LinkedIn about section
Provide a detailed description of your company answering these basic questions:
a. What is your company?
b. What country/city/province/state is it based in?
c. What services/products do you offer?
d. What are the core values of your company?
e. How can people get in touch with you to find out more?
3. Use clear and simple language
Using simple, straightforward language makes it easier for your audience to read, comprehend, and process the information you’re providing.
Choose a simple term or phrase over a complicated one wherever feasible. Writing with short, basic phrases does not imply that the message is being ‘watered down.’ It implies that you are expressing your essential and difficult thoughts as simply and effectively as possible.
4. Be an active participant
sharing content and connecting with others on your and their content is part of being active on LinkedIn. Always maintain a professional demeanor when sharing your content (posts or articles), replying to comments on your content, or commenting on the content of others.
5. Watch for the profile views
People that glanced at your profile were drawn to something about you, which means you have a good chance to expand your connections. The ‘views’ area is a veritable gold mine of strangers just ready to grow into full-fledged connections.
DON’TS
1. Reckless connections
It wasn’t long ago that connecting with anybody and everyone was the greatest approach to developing your LinkedIn connections base. That is no longer the case. Choose your connections carefully. Think if their content will bring any value to your feed? Do you think you’ll be able to collaborate with them? Slowly expand your network and make strategic connections.
2. Be salesy and spammy
Only because LinkedIn is a professional networking site doesn’t mean you can push your products and services in people’s faces. Approach it just like any other platform, and fill it with a variety of useful, engaging, and timely content.
3. Promote yourself instead of value
LinkedIn isn’t the place to brag about yourself. The majority of conversations or links you share should provide value beyond elf-promotion.
4. Send generic connection requests
Even if your LinkedIn profile is completed perfectly, a generic and irrelevant connection request will dramatically reduce your chances of being accepted. Before you send a connection request, take some time to learn about a recipient. Don’t expect that every person you send a connection request will be ready to connect with you immediately; add a personalized message.
5. Let the stage fright keep you from achieving your goals
Don’t try to be perfect and worry about the judgments. Just do it – go live on LinkedIn, post a video, create an article. The most important is to start posting and to bring value.
Summary
LinkedIn company page not only allows you to build great connections and network but also establish your reputation as a trustworthy and authoritative business on a worldwide scale.
Follow these simple Dos and Don’ts recommendations to master the art of using a LinkedIn business page to your advantage.
Tali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving revenue.
As the business owner at WSI Digital Path, Vaughan, she takes great pride in delivering powerful but cost-effective solutions for her clients.
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